Businesses across all industries need to promote and sell their products and services. If you’re a motivated, outgoing, creative person with great communication skills, you may excel in the field of marketing. The Eastern Kentucky University Marketing program is accredited by AACSB and is home to several creative concentrations. As a student, you will learn from caring, qualified faculty focused on student success. You can join student professional organizations tailored to your interests. You can earn co-ops and internships that lead to your first full-time job. Explore the endless opportunities.

Degree Concentrations

B.B.A. in Marketing Certificates
General Marketing Marketing Research and Analytics
Marketing Research and Analytics Sales
Music Marketing
Professional Golf Management


Job Opportunities for Graduates

  • Market research analyst
  • Sales representative
  • Media planner

Where are Recent Graduates Employed?

  • Tempur Sealy International
  • Lexmark International
  • Walmart Corporation

Career Outlook

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Scholarship Opportunities

Students in the EKU Marketing program are eligible to apply for the following scholarships:


Management, Marketing and International Business